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We can use data to make data-driven decisions and communicate to our teams using actual data. Everyone here is very smart, but the additional insights – based on a single shared version of the truth – make us all smarter.

Head of CRM, Grant Thornton

Once our Customer Insights solution is fully operational and fully deployed, we should be add another £7.7 million added to our bottom line each year.

Group IT Director, Marston’s